Daniele Comboni

Daniele Combonihas been publisher of the first computer science magazines in Italy and has later become the chief of the PR Office in Olivetti, the major European PC manufacturer in the 80ties. He now owns and operates successfully his own PR firm, serving several corporate clients in Italy.

Which role did Roberto have in the evolution of the computer market in Italy?

Roberto has been a key journalist in information technology since the beginning of this industry in Italy, particularly in the segment of personal computers which was being born right at that time. He has been a real “trend setter” which means a person who has also influenced the growth of this industry as well as an authoritative commentator.

 

What do you remember of Roberto at that time?

Daniele Comboni 2He was always open to opinions different from his own and to discussion, willing to consider any viewpoint and able to dig deep in news analysis. He is been author of articles and books which were milestones for an era and for major changes in the field of information and communication technology in Italy.

 

How would you define Roberto as an author and a computer science Journalist?

He was one of the key journalists and authors in the scenario of the Italian computer publishing industry, he was often invited as a keynote speaker to seminars, to conventions and to conferences, where he plaid a prominent role.

 

Which was Roberto’s biggest success or achievement?

Roberto has been initially editor-in-chief of PC Magazine and then became editor-in-chief of the magazine PC Professionale. He directed the latter in the period during which he worked for the publisher Mondadori, until 2001. During all the time he was at the helm of these magazines, Roberto has been able to create a close working team, building from scratch a test laboratory for performing product reviews, and he has been able to recognize every time new developing technology trends, writing memorable interviews with Steve Jobs, Federico Faggin and Bill Gates, which were published on the magazines he directed.

 

Would you define Roberto as one of the few key journalists in the Italian computer science market?

For sure, there were and there still are very few journalists with the competences and the qualities of Roberto Mazzoni.

 


Giuseppe Turri

Giuseppe Turribegan hiscareer as a technical journalistin 1980 and then became the director of PR for Apple Italia for many years and then Compaq Computer Italia. He is now an established and respected PR professional, working with his own media company in Milano and serving several corporate clients. He is recognized as one of the very first and most successful technology PR professionals in Italy.

We were colleagues in the same company, I worked with Roberto in the first half of the 80ties, when we were both editors at the Jackson Editorial Group. But the journalist-PR relationship has continued as long as Roberto continued to be a journalist, up to 2007.

 

Which role did Roberto have in the evolution of the computer market in Italy?

Giuseppe Turri 2I think we can say that Roberto surely had a major role considering that, with the magazines that he wrote for or that he directed, he contributed heavily to the education, training and update of whole generations of computer science experts, and mere enthusiasts.

 

What do you remember of Roberto at that time?

I remember a nice smile always on his face, a calm and easy talk, an high technical competence, lots of motivation and professionalism, exemplary correct behavior.

 

How would you define Roberto as an author and a computer science Journalist?

I must repeat most of what I have said in my previous answer: capable, competent, expert, popularizer.

 

Which was Roberto’s biggest success or achievement?

I think that PC Professionale has been his greatest success. He founded it and directed it for many years, leading it to newsstand sales and advertising sales levels which were really high for that time. I remember issues of more than 400 pages (four hundred!)

Giuseppe Turri 3Managing such a “war machine” requires not only technical competence on the subject matter, but also the ability to manage the people producing it (I believe scores of people) and to manage the relationships inside the publishing company and outside of it, with the manufacturers and the advertising clients. The levels reached by Roberto demonstrate that he has been very capable in his job.

 

Would you define Roberto as one of the few key journalists in the Italian computer science market?

Yes, certainly.